We all want more traffic to our websites and most organisations are involved in strategies to actively drive traffic to their websites through various methods of promotion. It is very important to measure how popular your website is and one way is to look at the analytics for your site as we cover in our Google Analytics Monitor. Another way to measure this popularity is to use the Alexa Ranking. Alexa ranking has been around for a good number of years and is widely used as a method of measuring one sites popularity over another.
Recording a global traffic rank
The algorithm according to which Alexa traffic ranking is calculated is simple in operation. It is based on the amount of traffic recorded from users that have the Alexa toolbar installed over a time period of three months. This traffic is based on such parameters as reach and page views and provides a view from a cross section of Internet users.
Although this is not a definitive rank, it is a very good indicator of the amount of traffic your website and also your competitors websites are receiving and is one of the most commonly used ways of comparing such metrics.
Once configured, we track your Alexa Ranking on regular intervals and let you know about any increase or decrease in popularity. The lower the number, the more popular your site is.
The Alexa Traffic Monitor can be added through the user interface for any website that is configured in the system. Even if you have hundreds of websites, we can monitor the Alexa Rank of each of them.